According to various studies and research in the field of e-commerce, including the Ehrenberg-Bass study, it is evident that consumers form initial impressions and make rapid judgments about a product within a matter of seconds. These studies have shown that the average attention span of online users is quite short, ranging from 8 to 15 seconds. Within this brief timeframe, users form an initial impression of a website or product listing, including its visual appeal and relevance to their needs.
What You Get with Amazon Listing Images Design
Actions to Your Listing
- 1 Main product photo
- 1-3 Infographics
- Including product benefits to customer
- 1-3 Lifestyle images
- 1 Product comparison image (if requested)
- High resolution images at least 2000 x 2000 pixels
Benefits to Your Listing
- Engaging main image photo to get the click
- Deliver quality messaging to your customer to drive sales and limit returns
- Show the product in-use so the customer can imagine themselves using the product which increases sales
- Lifestyle photos to show what the product will look like in it’s natural environment
- i.e. in the home, in the garden, in an office
- Large high resolution images so the customer can see more details when zooming in on the image
Example of an Image Stack
Why Are Good Amazon Listing Images Important
- Attention span: Studies have shown that the average attention span of online users is quite short, ranging from 8 to 15 seconds. Within this brief timeframe, users form an initial impression of your product listing, including its visual appeal and relevance to their needs.
- Visual dominance: Visual elements, including product images, play a crucial role in capturing and retaining users’ attention. Research indicates that users tend to focus primarily on images when evaluating products online, with visual information influencing their decision-making process more than textual content.
- Quick scanning: Online users typically engage in scanning behavior rather than reading content in detail. They quickly scan through product listings, focusing on key elements such as product images, titles, price, and reviews. This scanning process aids them in making rapid decisions based on the limited information they gather.
- Impulse buying: Impulse buying is prevalent in the online shopping environment. Research suggests that consumers often make spontaneous purchase decisions based on initial visual appeal, emotional triggers, and perceived value within a short time frame. This emphasizes the importance of creating a positive first impression through compelling visuals.
- Mobile shopping: With the rise of mobile devices, the decision-making process has become even quicker. Mobile users tend to have shorter attention spans and make faster judgments due to the smaller screen size and limited browsing time on-the-go.
Considering these factors, it is crucial for online sellers to optimize their Amazon product image with visually appealing and informative images that can capture users’ attention, communicate key features, and convey value within the limited time frame that consumers typically spend on decision-making online.
Why Choose eBrandary
We bring a unique combination of 20 years of experience in the consumer goods industry and 5 years of specialized expertise in ecommerce, particularly on Amazon. Our extensive industry knowledge equips us with a deep understanding of market trends, consumer behavior, and effective product positioning.
This enables us to approach product imaging from a strategic standpoint, ensuring that our clients’ images resonate with their target audience, meet market demands, and align with industry standards. Additionally, our ecommerce experience provides a valuable advantage in understanding the nuances of a platform like Amazon, including image guidelines, search algorithms, and conversion optimization techniques.
By leveraging this knowledge, we can deliver visually appealing images that are optimized for maximum visibility and conversion rates on the platform. Furthermore, eBrandary offers comprehensive solutions, going beyond capturing high-quality images to provide services such as product styling, creative direction, lifestyle photography, infographics, and image editing.
This holistic approach ensures that your visual branding is cohesive and effectively differentiates your products in a crowded marketplace. With a tailored approach, we take the time to understand each client’s unique requirements, brand identity, and target market, resulting in images that authentically represent your brand and resonates with your customers.
